Leadership team

Dan Mașca
CEO

Dan has over 25 years IT experience spanning North-American and European.

He started REEA.NET in 2000, as a complete one stop shop for software development. It’s now an award-winning business with well over 200 software engineers, a list of global blue chip clients and an international reputation. It’s also proud to have supported over 30 start-ups in a wide variety of sectors.
Dan has a Bachelor of Science in economics from “Babeș-Bolyai” University of Cluj-Napoca.

He is also a prominent philanthropist and classical liberal, helping the Free People’s Party to promote: freedom of expression, tolerance, laissez-faire policies, digitization, free markets, small government and human rights in Romania.


Ritch Macefield
CTO

Ritch has 30+ years IT experience spanning over 20 countries. He founded Ax-Stream in 2009, growing it into the world’s biggest Axure Training and support partner, working across 14 countries with over 70 global blue chip clients.

Ritch has a BA (Hons) in Creative Design (Technology), an MSc (Distinction) in IT-Computing and a PhD in Human-Computer Interaction.

He has 20+ years UX experince and is a Thought Leader in integrating UX into wider business stragegy and IT devlopment methodology. Ritch also has extensive experince, in lead roles, on global enterprise scale prpojects, on the development and testing of early conceptual prototypes.

Ritch loves snowboarding and off-road motorcycling.


Stuart Hopper
Director

Stu has over 15 years IT experience following a degree in Multi-Media Technology from Greenwich University. He has specialised in UX & Service Design over the last 10 years working for global brands such as hotels.com, nutmeg.com and Merck, as well as Lloyds Bank, the Ministry of Justice and Dept for International Trade in the UK.

He’s a UX generalist, as comfortable eliciting stakeholders requirements and running workshops as he is mapping user journeys & putting screens together. Stu’s past experience as a professional front end developer has been key to his ability to design interfaces that are efficient to implement, making maximum use of re-usable interface patterns. He’s also been prominent in the Axure community, running UX training courses based around Axure, as well as producing the most successful Axure video on Udemy.com and a successful youtube channel covering Responsive Web Design with Axure.

This explains why he is ideally suited to head this pivotal role in the REEAX method – ensuring that the interface between design and development, based around Axure team projects, is as seamless as possible.

Stuart runs a skateboarding school teaching kids at his local skatepark in South London. It’s a great excuse for him to get out on his board at the weekend!


Daniel Noormohamed
Director

Daniel has over  10 years IT experience, focusing on enterprise scale development for organisations such as Sky, JD Williams and Electricity North West in the UK.

He has gained his expertise on the job as a full-stack developer who’s often been thrown in the deep end! Hi combination of passion for IT, incredibly broad range of technical skills, tenacity and speed of thought means you can rely on him to get the job done, even in the most difficult of circumstances.

In the ever changing world of IT, his appetite for learning has been key to his vision constantly seeking to improving development and system efficiency, as well as helping him to solve complex technical problems at rapid speed. The bottom line is that Daniel will get the job done!

In his spare time Daniel likes to do more IT! Although he does have a passion for big fast cars.

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